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With all due respect to the celebrities with cannabis brands, the cultivators with decades of experience, and the marijuana influencers with hundreds of thousands of followers, the face of the industry is arguably the budtender behind the dispensary counter. 

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It is often the first job people get in the cannabis industry, but that doesn’t mean it’s a typical entry-level retail position. 

Budtenders are the “personal cannabis sherpas” of dispensary customers, according to Business Insider, drawing on their in-depth knowledge of products to guide them in their retail experience. 

They can also help establish a culture of compliance, safety, and responsible cannabis use. 

In our guide, “Not Just an Entry-Level Job: 5 Principles of Being a Great Budtender,” we look at some of the most essential principles of being a successful budtender and why the job is so important.

Insights include:

Be a Cannabis Gatekeeper

The importance of properly checking customer IDs and preventing “looping,” and how budtenders can promote a culture of responsible cannabis use. 

Be a Cannabis Concierge

This isn’t your typical sales position, and cannabis isn’t your average retail product. See how budtenders can serve as a “cannabis concierge,” helping customers find the right products for their intent, tolerance level, and more. 

Be Conscious of Compliance

How budtenders play a crucial role in ensuring compliance at the dispensary and how digital tools and online learning resources can help. 

Be Careful of Health Recommendations

Budtenders aren’t doctors, but they’re often asked to recommend marijuana products to treat specific health conditions. Take a look at the risks this entails and how to exercise caution. 

Be a Cannabis Expert

Dispensary shelves feature an astounding array of products, and competition in retail cannabis can be fierce. See how increasing your marijuana expertise is a great way to help customers find the right products and help your dispensary succeed.

Legal cannabis is an industry of astounding growth and potential, and budtenders are at the forefront. Download your copy of “Not Just an Entry-Level Job: 5 Principles of Being a Great Budtender,” and see how budtenders can make their position much more than an entry-level job. 

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Contributors

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Ben Hartman, Content Manager
Rootwurks

Ben Hartman is a cannabis writing and marketing professional with over 15 years of experience in journalism and digital content creation. Ben was formerly the senior writer and research and analysis lead for The Cannigma.

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