<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=335994581855197&amp;ev=PageView&amp;noscript=1">

If we could all snap our fingers and make cannabis legal on the federal level, the industry would still face funding issues from risk-averse investors, according to Charlie Alovisetti of the cannabis law firm Vicente Sederberg LLP

“Honestly, if cannabis were [federally] legal, these would still be risky investments. Early-stage investing is a risky business. Just by virtue of the nature of capitalism, not everyone is going to be around in 10 years,” Alovisetti said

He added, “any kind of start-up investing is going to be risky.”

Alovisetti did add that federal marijuana prohibition presents a further complication for investors in that cannabis businesses can’t go to bankruptcy court if they fail. He said that judging by the past 18 months, “things aren’t going the right way” for cannabis investments, and lenders are much warier than they were in the past. 

“The biggest competition is the legacy market”

Some analysts predict that the legal cannabis retail market could be worth $45 billion by 2025 or $100 billion by 2030. But the illicit cannabis market is estimated to be much larger, as much as more than twice as large in California. This is largely due to the lower prices in the legacy market, where cultivators and dealers don’t need to pay taxes or state regulatory or licensing fees. 

“The main competition to legal, regulated cannabis is illegal cannabis,” Alovisetti said when describing why legal cannabis isn’t seen as a safe bet by many investors. 

This is what I hear all the time - what about the illicit market? Do you have a proven track record?” Alovisetti.

This doesn’t mean that no financial institutions will lend money to marijuana businesses. The U.S. Treasury stated in late 2021 that more than 750 banks and credit unions in the United States alone provide banking services to marijuana companies. 

But when they do attain banking services, marijuana companies often pay a premium. 

“You can lend at really high rates in the cannabis industry, so there’s money to be made,” Alovisetti said. He added that while a few multi-state operators attain loans with single-digit interest rates, most cannabis companies will pay 15-20% interest. 

Another problem facing marijuana businesses is that with the rate of inflation on the rise and a recession looming, many investors are a little less willing to part with their money. 

“When times get tough, people conserve cash. They're trying to batten down the hatches for the tough times. They probably feel a lot less able to invest money or discretionary funds. We’re at the mercy of the economy, and if things go south and the money dries up, then it's tough to run a business,” Alovisetti said. 

But even without inflation or a decline in economic activity, many of the sources of investment aren’t as enthusiastic about new companies as they once were, according to Alovisetti. 

“I feel like the angel investors in the cannabis space got burned early on. The pool of money interested in investing in cannabis hasn’t really changed in size. There have been a few tech VCs who have invested in tech cannabis companies. But for the most part, the people who are comfortable are kind of tapped out. So the equity capital is kinda limited.”

“There aren’t a ton of proven operators”

It’s undeniable that the cannabis industry presents some unique challenges. But to attain funding, many best practices are the same as in other industries.

“You need to make sure everything’s buttoned-up, Alovisetti said, adding, “if you have a proven track record in cannabis, that’s super valuable, and you should hammer on that. There are a ton of cannabis companies but not a ton of proven operators.”

Alovisetti added that “you gotta tell a compelling story to stand out from the crowd” in a saturated market and that “getting all the legal stuff right is kind of a no-brainer.” 

To hear more from Charlie Alovisetti about the funding issues facing cannabis, watch the Rootwurks webinar “The Search for Green Capital: The Funding Issues Cannabis Companies Face."

Leave a Comment


Ben Hartman, Content Manager

Ben Hartman is a cannabis writing and marketing professional with over 15 years of experience in journalism and digital content creation. Ben was formerly the senior writer and research and analysis lead for The Cannigma.

Read More


From best practices at the dispensary counter to cannabis grow safety tips and the ins and outs of cannabis terpenes, there is a world of knowledge to be gained form our free educational content. To see our guides, eBooks, webinars, reports, expert interviews, and video tutorials, check out the Rootwurks library of free resources.

Free Guide: In Cannabis Quality Control, Compliance Can Be Your Friend and Ally

Free Guide: In Cannabis...

2 Min Read

As legalization expands and cannabis becomes more mainstream, the consumer base is becoming more mature and sophisticated in its quality demands. This can be seen in a greater...

Learn More
Free Guide: How Can Dispensaries Stand Out From the Crowd? 

Free Guide: How Can...

2 Min Read

Few industries hold more promise than retail cannabis. 

Learn More
Free Guide: Why Budtender is Far From Just an Entry-Level Job

Free Guide: Why Budtender...

2 Min Read

With all due respect to the celebrities with cannabis brands, the cultivators with decades of experience, and the marijuana influencers with hundreds of thousands of followers,...

Learn More
Guide: The Good, the Bad, and the Ugly in Cannabis Compliance in 2022

Guide: The Good, the Bad,...

2 Min Read

When people daydream about running a cannabis business, the images often follow a familiar script: perfectly cured buds in jars behind the counter, collaborations with local craft...

Learn More