Chase Eastman has more than 15 years in content development, eCommerce, social media and multichannel go-to-market strategy. An expert in digital marketing and product management, Chase has an established track record of large-scale revenue generation and online brand development, including for a national home shopping television station, where he led the development of a digital strategy and online brand that is still leveraged by the channel.
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As legalization expands and cannabis becomes more mainstream, the consumer base is becoming more mature and sophisticated in its quality demands. This can be seen in a greater...
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With all due respect to the celebrities with cannabis brands, the cultivators with decades of experience, and the marijuana influencers with hundreds of thousands of followers,...
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When people daydream about running a cannabis business, the images often follow a familiar script: perfectly cured buds in jars behind the counter, collaborations with local craft...
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